In this advertisement we know that the advertise show us about "Sunsilk tantangan 7 hari" . Why the advertise use those words?In my opinion the meaning of those words give a message that if you have a hair problem and use sunsilk shampoo about 7 days it will return your beauty hair and it will looks be strong,smooth, and shiny(Hair solution). And you can prove it as a "Tantangan"(challenge) with use the shampoo about 7 days and you can see the result, so why the product uses word "Tantangan 7 Hari"...although it doesn't show 100 % will return your beauty hair such as usually we see on TV but it will help your hair looks beauty than before.
In the technics of persuation motivating the consumer , this product can including of cause and effect : use this product or service and your problem will disappear.slogan : identifies product or service with an idea.glittering generality : the viewer is given a general feeling for the product,but not much elseand facts and figure : statistic and objective factual information and used to prove the superiority of the product.
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