·
Glittering Generality :
the viewer is given a general feeling for the product,but not much else
Examples
of the technic :
1. Pond’s age miracle : this advertise is include the example of glittering generality
because this product give a viewer general feeling that if we use this product
we can be looks ten years younger than our age.(not
really be a younger than before,but looks younger).
2. Garnier whitening cream : this advertise is include
the example of glittering generality because in this advertise said that if we
use this product , it could make our face looks more white than before.(not change your face skin colour if your original face
skin colour isn’t white,but could make it looks more white).
·
Facts and figure : statistic and objective factual information and used to prove the
superiority of the product.
Examples of the technic :
1. Pepsodent whitening expert : This advertise is include the example of facts and
figure because this product shows the viewer about the objective factual
information with the dentist research and experiment that only with 30
seconds using this product can make our teeth more white.
2. Rexona whitening extra : This advertise is include
the example of facts and figure because this product shows the viewer about the
objective factual information that by the sunflower subtance,result of
research, and only with two weeks use,could make your underarm skin colour more
white than before.
·
Weasel words : used to suggest a positive meaning without actually really making any
guarantee.
Examples of the technic :
1.
Sozzis so nice : This advertise is include the example of weasel words because this product uses a word that if you
want to be a winner you must eat sozzis,but it
isn’t make guarantee if you eat it you will be a winner,because, of course you have to study hard if you wanna
be a winner,not just with eat the sozzis.
2.
Garnier whitening cream
: This
advertise is include the example of weasel
Words because this product uses words that if you want your face
skin colour
Looks more white you must use
garnier,although it isn’t make a guarantee
If you use this product
your skin would be white because all depend on your
Original skin colour.(such as papua
people,if they use this product,it couldn’t
Make their skin colour be white,because
their original skin is dark).
- Band
Wagon: use peer presure to
influence the consumer . If everyone else is doing it,so should you
Examples
of the technic:
1.
Galaxy Tab: it offers high technology
like, fast internet access.have a good style and easy to carry for everyday
life.
2.
LG Cinema 3D, Smart TV: offering the nowdays
technology and new features at LCD tv usch as: Comfortable 3D glasses, cinema
screen design, 3D world app, magic motion remote,smart share plus and premium
local content.Added a new design for new TV like slim and luxurious design.
·
Confusion
: gains the consumer attention by confusion them and then retains the
attention as the consumer tries to figure out the message
Examples of technic:
1.
Sony Handycam:this ads show about the girl who has a concert but her father can't come to her concert n her mom try to recorded her concert with handycam,so when they go home,the girl's father can watch her concert. the message that the
advertisement gave to the audience that we never missed anything about something
special with people who we loved because you can record every single moment
with Sony Handycam.
2.
Say No To corruptor: this ads show about the boy who has a bad manner since he was child until he grows be adult person,where he like to lie.the message from this
advertise is no matter how old you are being an honest person is important. so
we can have a good job,good life,good financial but doesn't mean we can accept
any bribe from any other people who has a bad purpose.
·
Transfer:
associates the product with word or idea that may or maynot be
related to the product the association seeks to transfer certain qulity to the
product.
Examples
of technic :
1.
Three: there's no relation between
the real advertisement with a person saying something about "freedom in
life" but in the end of the advertisment an actual meaning show up.and
then the audience might know the meaning of the advertisement it self.
2.
Nutrilon Royal: there are lots of kid
talking about life is an adventure, but there's no relation between drinking a
milk and then you will get an adventure at that time.
·
Stacking : list of reasons why the product or service is good.
Examples
of technic :
1.
Aqua : the ads shows the customer
the quality of the product through the research of water source in mountains.because
of the quantity of the product has been around for a long time, so the customer
knows the quality of the product.
2.
LG LCD Smart Tv : because product is well
known among the customer. because the ads shows that the product has a
luxurious design and offers with technology such as 3D, slim design, unlimited
content, and lots of applications.
·
Repetition : makes product or service familiar with consumer
Examples
of technic :
1.
dancow : because the kid who
sings the song makes dancow familiar with consumer. so, if consumer watch
the ads, they can guess the ads is Dancow.
2.
Bebelac : because everytime the ads appears on tv, people doesnt have to see
what's the ads is. but they might be know the ads is Bebelac who familiar with
the ads soundtrack.
·
Slogan : identifies product or service with an idea.
Examples
of technic :
1.
Rinso : this ads shows an idea with
their slogan "berani kotor itu baik", it means we dont have to be
afraid play dirty, because there's Rinso will help you to clean your clothes
with extra formula.
2.
Panasonic: this ads shows an idea
"ideas for life" which means that you have to use Panasonic products
for your needs and everything's gonna be easy.
·
Logo : identifies product or service with a symbol.
Examples of technic :
1.
Converse : if you see the symbol
of Converse, you will know that's the Converse products.
2.
Apple : if you see a bite apple,
easily to recognize what the product offers.
·
Snob Appeal : associates product or service with a personality or lifestyle.
Examples of technic :
1.
Luwek
White coffee: because the ads gives a lifestlye about drinking coffee at
cafe or home.you can still shows ur personal style even ur not in cafe. u can
easily drinking a coffee.
2.
Ford
fiesta : the ads offers the nowdays city car that match for a young adult
lifestyle.we can using that car for daily activities.
- Causes and Effects: use this product or service and your problem will disappear.
Examples:
1.
Colgate: in this advertisement the
dentist told someone who just walked out of a grocery store to check her gums
to see if it’s healthy or not, turns out that her gum isn’t in a good condition
(according to the advertisement). The dentist told her to use this product and
the advertisement shows that after two weeks of continual use of the product,
the gum of that woman is perfectly healthy.
2.
Rexona
white: the
advertisement told us that waxing the hair in your lower arms can caused the
skin around that area to be a lot darker than its real shade/complexion. The
advertisement also told us that by using this product, the complexion of your
lower arm skin that’s darken by waxing can be ‘fixed’ only by using the
product.
- Emotional appeal: uses emotion to sell a product or service (pity, patriotism,
happiness, etc.)
Examples:
1. Mizone: the advertisement of this
product shows that even when you’re feeling
down or when you zoned out because of the lack of electrolyte within your body
this product can fix your day just by drinking it. Turning your sour mood into
a happier one.
2. Canon ixus: this advertisement shows
that no matter what you feel, or how bad you might feel right now, you can put
all of those bad feelings aside by using this camera to capture everything
around you, turning your messy moods into a happier one.
- Price appeal: costumers will get something extra in trade for less money.
Examples:
1.
Attack: just by spending RP. 500,-
you can get many dirty laundry cleaned up. Because you dont have to use much of
the product to clean your dirty laundry. (The product has some kind of ‘extra
cleaning power’ so you don’t have to use much of it, and you can save your
money, your time plus you can also get your laundry cleaned up).
2.
Asia
travel: this
advertisement offers a ‘special vacation packages’ for the costumer, so that
with just a few thousand dollars cheaper than the real price, the costumers can
get an extra destinations for their vacations, and a 5% cash awards.
- Testimonial: using someone to endorse or give testimonials about the product.
Examples:
1.
Sunsilk
Conditioner:
Thomas Taw, a famous hair stylist shows the costumers of how ‘great’ this
product is by giving his professional testimonial about the product along with
some good facts about the product.
2.
“Enjoy
Jakarta”; vacation destination:
in this advertisement a businessman give his thoughts about Jakarta from the
way he sees it. “It has great shopping centre, great golf course, many
cultures,etc.”, or so the businessman said. Above all, it shows that the businessman
actually enjoys the time he stays in Jakarta.
- Sex appeal: the product will enhance your attractiveness.
Examples:
1.
Veet: the advertisement say that a
smooth skinned (definitely not hairy) woman is pretty. So that a woman should
wax the hair on their legs or their under arms to be seen as pretty or
attractive. This product help those women who wants to get rid of those
‘unnecessary’ hairs, because this product helps woman to cut those hairs deep
enough to ‘almost’ touch the root of those hairs, making it impossible for
those hairs to grow so fast, in other words, this product makes you attractive.
2.
Ponds
white beauty:
This advertisement shows the conversation that took place in a small lounge
between Gita Gutawa and Bunga Citra Lestari in which Gita shows BCL the picture
of her past, when she’s still a kid and gita said that her face looks kind of
dirty and dull back then but after she uses the product her skin’s gone
brighter and it enhace her looks to the point where boys are chasing after her.
·
Magic Ingeridients: the suggestion that some almost miracles
discovery makes the product exceptionaly effective
Example:
1.
Pocari
sweat: the advertisement suggest the consumer that pocari sweat
could restore your ion for your body.
with their slogan "go ion" it means if you drink it you have a new
spirit to continue your activities.
2.
Glyderm:
the advertisement offers for the the give birth mom to disguise a strechmark in
her stomach.
or any other scar in your skin.
·
Patriotism : the suggestion that purchashing this product shows
your love of your country.
Example:
1.
Maspion:
the advertisement suggest the indonesian people to use local product to show
that we proud and care to using it.
2.
Kuku
bima energi:
the advertisement suggest the consumer to consume the energy drink made by
indonesian ingredients.
and the advertise shows the culture about indonesia.
·
Bribery: seems to give desirable extra something
Example:
1. Ramayana :
the advertisement offers if you buy 1 product you will get 1
free or discount so it would be cheaper that the real price.
2. J.C.O: the product offers if you
buy 2 ozen donuts the price cheaper than if you buy doze donuts.so the
product give the special price for attract the consumer.
·
Wit and humour: customer are attractted to product that divered
the audience by giving viewers a reason to laugh or to be entertainer by clever
use visual oral languange.
Example:
1. Mie sedap: the advertisement give a
humor and clever story,because there is a kids play a football and broke the
windows and the owner asking who's did it.and the kids said "kita lagi
latihan, tante"
and they laugh, sudden the madam feed them 'mie sedap'.
2. Djarum 76: there's a man get a refuse
by a company that he applied because he cannot give a bribe and then he walked
out and unrealize he stumble and the genie's out and asking 'what a man wants'
the man said he want corruption,bribe are dissapear. and unpredictable the
geni'e said 'wani piro?'.
·
Technical jargon : use the technical words to impress the
consumer.
Examples of technic :
1. Sanken wash machine : this
ads use technical words to impress the consumer that only with 150 watt we can
use this machine for wash so the payment
of electricity could saving your money.
2. Sabun cuci 500 perak :
this ads use technical words to impress the consumer that just by spending RP. 500,- you
can get many dirty laundry cleaned up. Because you dont have to use much of the
product to clean your dirty laundry. (The product has some kind of ‘extra
cleaning power’ so you don’t have to use much of it, and you can save your
money, your time plus you can also get your laundry cleaned up).
·
Name calling : the
advertiser compares its product or service to the competition in a way tht is
favourable to the advertise .
Examples of technic :
1.
Hit : the ads shows the compare with another brand which already
known by people,because of the substances in that product have a good quality
than the other so tht is favourable to the advertise.
2.
Aqua : the
ads shows the customer the quality of the product through the research of water
source in mountains.because of the quantity of the product has been around for
a long time, so the customer knows the quality of the product.
·
Plain folks : the advertiser price
to identifies its product with common people does like you.
Examples of technic :
1.
Sabun cuci 500 perak : the ads is common for people
because the price has a gret deal tht just by spending RP. 500,- you can get
many dirty laundry cleaned up. Because you dont have to use much of the product
to clean your dirty laundry. (The product has some kind of ‘extra cleaning
power’ so you don’t have to use much of it, and you can save your money, your
time plus you can also get your laundry cleaned up).
2.
Simpati : the ads shows the common
price tht just with Rp1250 rupiahs we can enjoy the unlimited internet access.
·
Avante Garde : the suggestion
tht using this product puts the user ahead of the time.
Examples of technic:
1.
BSI : the ads suggest the
consumer that if we have an education in BSI,our future could get easily to get
a job.
2.
Mandiri tabungan pendidikan(asuransi)
: The ads suggest the consumer tht if we have an
education savings in mandiri,it could make us easier to pay an education cost
in the future.
